Ep 102: What’s the Secret Sauce?

In this episode, we sat down with AI Enthusiast and Chief Communications Officer, Liz Peuster, at the South Carolina Association of CPA’s, to talk about what the “secret sauce” is for associations looking to increase member value by utilizing AI to automate mundane tasks in the New Year. According to Liz, artificial intelligence is an incredible tool that staff can use to alleviate “boring tasks” so they have more time to devote to discovering more personable ways to connect with their members.

One way Liz and her team took advantage of AI was through member renewal reminders. By adding a few simple prompts into ChatGPT, Liz was able to refresh her entire member renewal campaign in a matter of minutes. This allowed Liz and her team the free time to focus on more ways that their organization could connect with members and enhance their experience.

This insightful conversation revealed how AI, while overwhelming at times, can positively shape an association and position it’s staff and it’s members for success in every way. Listen in to learn how Liz and her team are getting in front of the digital revolution and supporting their members along the way.

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