Category: Marketing

Ep 65: How Marketing Strengthens an Organization’s Culture

Ep 65: How Marketing Strengthens an Organization’s Culture

This week, our guest is Jennifer Michalek, Assistant Executive Director for Marketing and Communications at the Radiological Society of North America. Trained in situational and servant leadership, Jennifer heads multiple departments, a staff team of 40, and has led numerous committees and initiatives throughout her career in association management. In this discussion, Jennifer talks to us about how she supports a positive culture in such a large association and the challenges her team encounters along the way. As marketing teams usually play an important role in helping departments across the organization be aware of the values and mission, she shares with us some of the strategies her group uses to put everyone on the same page. Don’t miss this great conversation!

EP 62: Seek to create value with the social enterprise mindset

EP 62: Seek to create value with the social enterprise mindset

Social enterprise is growing in popularity, especially since the pandemic. This week’s guest, Dr. Catherine Lada, CAE, explains to us what social enterprise is and the benefits and opportunities for associations that adopt this mindset. She also goes on to explain why it’s important to align social enterprise activities to an organization’s mission and strategic goals. If your organization is new to social enterprise and doesn’t know where to start, listen up as Dr. Cathy has some great advice for you!

Ep 59: Key Marketing Trends and Strategies for 2023

Ep 59: Key Marketing Trends and Strategies for 2023

Our co-hosts for this episode are marketing mavens Amy Williams, MSIMC, President and CEO of Hydra Communications LLC and Senior Consultant at .orgSource, and Jane Pearson, Vice President, Marketing and Communications at .orgSource. They’ve come together to discuss the marketing trends to watch out for as we approach the new year. From quantifying marketing efforts to paying attention to content strategy and mapping, this is a must-listen for marketers in and out of the association space.