Category: Podcast

Ep 86: We Don’t Have Conversations Like We Used To

Ep 86: We Don’t Have Conversations Like We Used To

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In the hot seat this week, is North Carolina Association of CPA’s Chief Operating Officer, Mark Soticheck. Mark weaves his extensive experience in accounting to this enlightening conversation with .orgSource’s CEO/Founder, Sherry Budziak. Together, they discuss how Artificial Intelligence has impacted their organizations, the potential demise of bookkeeping in associations, and when to unlearn any bad habits acquired over the last few years and reestablish new boundaries, new guides, and new ways of working together.

One of the simplest and most effective ways the NCACPA overcomes the challenges of communicating with their team, is by ensuring each person has their camera turned on during zoom meetings. This helps everyone become more intentional about their time and encourages their team to problem solve together.

Listen in to this episode to hear how Mark and his team create a balance between innovation and stability and to be reminded of the importance of being curious about what you’re doing and how you’re doing it.

To learn more about Mark Soticheck and his organization, visit https://www.ncacpa.org or get in touch with Mark directly at msoticheck@ncacpa.org.

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Ep 84: Moving Away from Strategic Planning and Embracing Iterative Planning

Ep 84: Moving Away from Strategic Planning and Embracing Iterative Planning

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Stepping into the spotlight, is .orgSource’s very own Managing Director of Business Strategy AKA .orgSource’s “Resident Futurist,” Sharon Rice.

Sharon is an expert on strategic and business planning, growth strategies, comprehensive product development, and has helped numerous associations find lasting success. In this episode, we tapped into Sharon’s wealth of knowledge to discover applicable ways CEO’s and Executives can adapt to a more virtual environment and inspire their staff and board members to embrace a more collaborative planning method.

“Associations can create the future that they want to create. It’s all about being intentional,” says Sharon.

Instead of the typical, “set it and bake it” type of strategic planning, Sharon urges organizations to lean into iterative planning which allows more voices to be heard and better prepares associations for change.

From book recommendations for leaders to discussing whether or not organizations should keep their leases in a virtual culture, the amount of wisdom packed in this episode is something you won’t want to miss. Listen in!

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Ep 83: Creating an Organism Instead of an Organization

Ep 83: Creating an Organism Instead of an Organization

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We had the pleasure of sitting down with Garth Jordan, CEO of the American Animal Hospital Association to discuss his thoughts on the current state of associations after the pandemic, how bosses can become more like mentors and guides, whether or not long-term strategies are worth planning, and much more.

This episode is jam-packed with advice for CEOs and association leaders to discover the path towards high collaboration within their board and how to build trust to minimize micromanagement. It’s time to eliminate the extraneous and unnecessary and create a more balanced and innovative organization. Tune into this powerful episode to learn how to simplify the journey towards excellence!

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Ep 82: Strategies and Advice for Future Success for Leaders and the Like

Ep 82: Strategies and Advice for Future Success for Leaders and the Like

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Business, regardless of whether you’re in the profit or nonprofit sector, is fundamentally about people. An association’s employees and board members play a crucial role to the health of the organization and its future success. Finding and attracting the right people can prove to be a difficult challenge, especially in today’s fast-paced digital market.

Our guests, Don Dea, Co-Founder of Fusion Productions and digitalNow, and his son, Al Dea, Founder of Edge of Work, sat down with us to discuss how leaders can be better listeners, tips to attracting top talent, and the most effective ways to encourage a team to do their best work.

“If you did your job in terms of bringing the right people on the bus, you have to make sure they are in the right seats,” says Don.

Get ready to challenge assumptions, spark creativity, and invite exploration in this thought-provoking episode of the Association 4.0 Podcast. Listen in!

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Ep 81: The Blueprint for Success – A Proven Framework for Driving Certification Revenue

Ep 81: The Blueprint for Success – A Proven Framework for Driving Certification Revenue

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Welcome to episode 81 with this week’s inspiring guest, Ashish Rangnekar, CEO/Co-Founder of BenchPrep. Sherry Budziak, Founder/CEO of .orgSource discovered the inside scoop into his wildly successful company. BenchPrep is proud to be the world’s first exam prep mobile app for iPhone. Since 2009, the app has transformed into a Learning Management System trusted by the world’s leading associations and credentialing organizations. In fact, Ashish and his team recently celebrated their app serving professionals in more than 50 countries with over 10 million learners!

This enlightening conversation dives into the history of BenchPrep, the importance and growing popularity of continuing education, and features a sneak peak of Ashish’s recent webinar with .orgCommunity. To watch the full webinar, visit https://videos.orgcommunity.com/mastering-revenue-growth-a-strategic-framework-for-your-certification-training-program. Don’t miss Ashish and Sherry’s ideas for growth and how to increase revenue using a strategic framework for educational programs. Listen in!

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Ep 79: The important role for AI functionality in the learning environment with Robb Rabito

Ep 79: The important role for AI functionality in the learning environment with Robb Rabito

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Join us in this enlightening episode as we sit down with Robb Rabito, the Senior Director of Program Development at the American College of Chest Physicians (CHEST). Robb wears many hats, overseeing education, program creation, instructional design, accreditation, and online learning, all in the pursuit of advancing healthcare and professional development.

Discover how CHEST is at the forefront of empowering healthcare professionals with the knowledge and resources they need to excel in their fields. Robb Rabito shares insights into the organization’s work and the profound impact they have on the world of chest medicine. Whether you’re a healthcare practitioner or simply curious about the ever-evolving world of medical education, this episode is a must-listen.

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Ep 78: Adapting and Innovating in Healthcare: A Conversation with Terrence Sykes, Chief Growth Officer at ENA

Ep 78: Adapting and Innovating in Healthcare: A Conversation with Terrence Sykes, Chief Growth Officer at ENA

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This week, we have the pleasure of hosting Terrence Sykes, Chief Growth Officer at the Emergency Nurses Association (ENA). ENA stands as the leading professional nursing association, committed to shaping the future of emergency nursing through advocacy, education, research, innovation, and leadership.

In this episode, Terrence delves into the transformative impact of the pandemic on his perspectives, shedding light on how it has reshaped his approach to nurturing relationships and driving revenue in recent years. He also provides insights into his strategies for fostering innovation within his team, ensuring that imaginative concepts become actionable realities.

With ENA’s strong emphasis on nurturing a culture rooted in values, Terrence reveals the methods they employ to mitigate risk and seize opportunities in their pursuit of excellence. Join us for this insightful conversation!

Also check out the other podcasts from association leaders at the ENA:

EP 44: FOCUSING ON CULTURE TO RECRUIT AND RETAIN THE RIGHT PEOPLE FOR YOUR ASSOCIATION

EP 27: BUILDING THE FRAMEWORK FOR A HEALTHIER WORK ENVIRONMENT

 

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Ep 75: Elevating Member Communication and Engagement through AI Advancements

Ep 75: Elevating Member Communication and Engagement through AI Advancements

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Our Featured Guest for this week is Jay Daughtry, the Chief Communications Officer and Owner of C-cubed. With an extensive career spanning over two decades, Jay has established a robust reputation in account management, business development, marketing, and communications. C-cubed specializes in supporting clients across marketing, communications, and business development domains, often assisting organizations in expanding their capabilities through novel initiatives like test cases and pilot projects. Drawing from a diverse array of client experiences, Jay provides a unique perspective on associations and their operations. In this episode, he shares his insights, as well as his vision for the future of marketing in relation to new trends such as the application of AI. Stay tuned!

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Ep 73: Advancing Association Pricing Models for Financial Sustainability

Ep 73: Advancing Association Pricing Models for Financial Sustainability

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Our guest this week is Dr. Michael Tatonetti, a Certified Association Executive and Certified Pricing Professional on a mission to advance associations in their pricing models for financial sustainability. As the Founder of Pricing for Associations, he and his team work with associations to harmonize pricing and value across membership, education, sponsorship, events, and marketing. Michael is also a proud Association Forum Forty Under 40 honoree for his dedication to the association field. For this episode, Michael talks about pricing strategies for boosting member engagement and some best practices that he thinks association professionals should be using. 

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Ep 67: Achieving Growth with a Quality-First Approach

Ep 67: Achieving Growth with a Quality-First Approach

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This week’s guest is Jennifer Pitts, Vice President of Products, Programs, and Certification at the National Association for Healthcare Quality. Jennifer is a strategy-focused leader with an extensive background in growing the business of education and certification, as well as, developing talent. In this episode, Jennifer talks to Sharon Rice, Managing Director of Business Strategy at .orgSource, about how NAHQ exemplifies the benefits of a quality-first approach to business. From managing change and transition in digital markets to supporting your team in adjusting to new or disruptive circumstances, this is a must-listen for all growth-driven leaders of organizations. 

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Ep 65: How Marketing Strengthens an Organization’s Culture

Ep 65: How Marketing Strengthens an Organization’s Culture

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This week, our guest is Jennifer Michalek, Assistant Executive Director for Marketing and Communications at the Radiological Society of North America. Trained in situational and servant leadership, Jennifer heads multiple departments, a staff team of 40, and has led numerous committees and initiatives throughout her career in association management. In this discussion, Jennifer talks to us about how she supports a positive culture in such a large association and the challenges her team encounters along the way. As marketing teams usually play an important role in helping departments across the organization be aware of the values and mission, she shares with us some of the strategies her group uses to put everyone on the same page. Don’t miss this great conversation!

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Ep: 64: Building and Restoring Trust in Your Organization

Ep: 64: Building and Restoring Trust in Your Organization

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How important is trust in your organization? How can it impact working relationships and the success of an organization as a whole? This week’s guest, Bill Bruce, CEO of the American Association of Nurse Anesthesiology, talks to us why he made building trust a cornerstone of the beginning of his career as an association CEO. He dives deeper on why it is absolutely essential to address trust issues from a very intentional perspective for an association to survive and advance collectively.

 

 

 

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Ep 63: Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community

Ep 63: Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community

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This week’s guest is member engagement specialist, Amanda Kaiser, who is also an author and sought-after speaker who has presented in many prominent association venues. In this episode, Amanda will talk to us about member engagement strategies that associations can implement in 2023. She also talks about her new book, “Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community,” and how it will make a difference within the association space. The book will be available on Amazon on Valentine’s Day. Preorder a copy now! 

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EP 62: Seek to create value with the social enterprise mindset

EP 62: Seek to create value with the social enterprise mindset

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Social enterprise is growing in popularity, especially since the pandemic. This week’s guest, Dr. Catherine Lada, CAE, explains to us what social enterprise is and the benefits and opportunities for associations that adopt this mindset. She also goes on to explain why it’s important to align social enterprise activities to an organization’s mission and strategic goals. If your organization is new to social enterprise and doesn’t know where to start, listen up as Dr. Cathy has some great advice for you!

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Ep 60: Increasing Demand of Immediacy in Communications

Ep 60: Increasing Demand of Immediacy in Communications

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Our guest for this week is Dick Knapinski, Director of Communications at the Experimental Aircraft Association. EAA is the only association that offers the fun and camaraderie of participating in the flying, building, and restoring of recreational aircraft with the most passionate community of aviation enthusiasts. Dick talks to us about the EAA’s annual mega event and how it brings the biggest crowd of flying enthusiasts all over the nation and the world! He also delves into the organization’s biggest challenges and opportunities, the different strategies they employ in attracting the younger generation to become new members, and how they use technology to advance their communications goals. 

 

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