Ep 60: Increasing Demand of Immediacy in Communications

Ep 60: Increasing Demand of Immediacy in Communications

Our guest for this week is Dick Knapinski, Director of Communications at the Experimental Aircraft Association. EAA is the only association that offers the fun and camaraderie of participating in the flying, building, and restoring of recreational aircraft with the most passionate community of aviation enthusiasts. Dick talks to us about the EAA’s annual mega event …

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Ep 59: Key Marketing Trends and Strategies for 2023

Ep 59: Key Marketing Trends and Strategies for 2023

Our co-hosts for this episode are marketing mavens Amy Williams, MSIMC, President and CEO of Hydra Communications LLC and Senior Consultant at .orgSource, and Jane Pearson, Vice President, Marketing and Communications at .orgSource. They’ve come together to discuss the marketing trends to watch out for as we approach the new year. From quantifying marketing efforts …

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Ep 57: Cultivating Innovation in Your Association

Ep 57: Cultivating Innovation in Your Association

Our guest for this week is Elizabeth Lucas, Senior Consultant at .orgSource.  Liz was the Executive Director of the American Massage Therapy Association for 15 years and Executive Director and CEO of Soroptimist International of the Americas for 10 years. In this episode, Sherry and Liz discuss the importance of innovation for organizations and building …

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Ep 56: Radical Branding—Make Your Association Stand Out

Ep 56: Radical Branding—Make Your Association Stand Out

Our guest for this week is Michael DiFrisco, Chief Marketing Officer at the American Academy of Cosmetic Dentistry (AACD). He is also the owner of BrandXcellence, a brand consulting firm, and has more than 30 years of experience in helping businesses connect with their target audiences. In this episode, Michael shares his views on how …

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Ep 55: Evaluating the Changing State of Talent Acquisition

Ep 55: Evaluating the Changing State of Talent Acquisition

Talent acquisition is certainly on every leader’s mind today, which is why we’ve brought on this week’s guest, Sarah Mitial, Founder and CEO of People Architectural Group. She’s a human resources professional who helps organizations hire and retain the best talent. Sarah talks to us about the most significant trends in talent acquisition today, and what …

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Ep 54: Creating Organizations That Empower People to Do the Best Work

Ep 54: Creating Organizations That Empower People to Do the Best Work

This week, our guest co-host Kevin Martlage, Senior Consultant at .orgSource, takes the reins as he interviews career and leadership consultant, author, and keynote speaker, Al Dea. Al is also the founder of Betterwork Labs and the host of the MBA Insider Podcast.  In this episode, Al talks to us about the new landscape of …

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Ep 53: Listening to the Voice of the Member

Ep 53: Listening to the Voice of the Member

Our guest for this week, Reggie Henry, Chief Information and Engagement Officer at ASAE, has been leading IT initiatives for 26 years in the association space! What a feat! In this episode, Reggie talks to us about the most significant changes in his approach to leading technology initiatives, his leadership style, and his challenges over …

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Ep 52: Creating structure in a little bit of chaos

Ep 52: Creating structure in a little bit of chaos

Today, our guest is Allison K. Summers, Executive Director and Chief Staff Executive of Zonta International. She is a global business leader, an author, and a sought-after speaker, and the former president of the American Marketing Association. In this episode, she shares with us some of the challenges and opportunities involved with leading an international organization …

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Ep 51: Is Your Organization Leading or Lacking? Advantages of the AMC Approach

Ep 51: Is Your Organization Leading or Lacking? Advantages of the AMC Approach

Our guest for this week, Kim Robinson, President of Frontline Co., talks to us about the type of associations that benefit most from support by a management company and the advantages of this approach. She also shares her insights on how association business models are changing and the most important technological development for associations.