Category: .orgCommunity

Ep 71: Embracing the Dynamic Fusion of Technology and Culture

Ep 71: Embracing the Dynamic Fusion of Technology and Culture

By |

This week’s guest is Patrick Dorsey, Senior Vice President of Marketing at Impexium. Patrick is responsible for the positioning; demand generation; CRM and automated marketing initiatives; as well as the integrated marketing efforts for Impexium, Billhighway and Greekbill. With over 25 years of experience across all marketing disciplines, he has designed and executed dozens of marketing initiatives focused on helping associations establish market leadership and exceed business objectives.  For this discussion, Patrick talks to us about the relationship between technology and culture, and the the biggest misconceptions that association professionals have about technology needs. Let us take a deep dive on how the most successful organizations use technology to leverage and maintain a healthy culture for their staff and members. 

 

 

Podcast: Play in new window | Download

Ep 68: Drowning in Data – Identifying Event Data Points Most Beneficial to Associations

Ep 68: Drowning in Data – Identifying Event Data Points Most Beneficial to Associations

By |

This week’s guest is Vinnu DeShetty, CEO and Founder of EVA Event Tech Hub. In this episode, Vinnu talks to us about key event data points that associations need to collect. With the gaining popularity of virtual events, associations now have a new layer of data that they’ve never collected before. No, event data is not new. Yes, there seems to be a lot more of it. Gone are the days when event data stays in its registration silos. Associations want to know what to do with data that can provide them insights that can help the entire organization.

Podcast: Play in new window | Download

Ep 67: Achieving Growth with a Quality-First Approach

Ep 67: Achieving Growth with a Quality-First Approach

By |

This week’s guest is Jennifer Pitts, Vice President of Products, Programs, and Certification at the National Association for Healthcare Quality. Jennifer is a strategy-focused leader with an extensive background in growing the business of education and certification, as well as, developing talent. In this episode, Jennifer talks to Sharon Rice, Managing Director of Business Strategy at .orgSource, about how NAHQ exemplifies the benefits of a quality-first approach to business. From managing change and transition in digital markets to supporting your team in adjusting to new or disruptive circumstances, this is a must-listen for all growth-driven leaders of organizations. 

Podcast: Play in new window | Download

Ep 65: How Marketing Strengthens an Organization’s Culture

Ep 65: How Marketing Strengthens an Organization’s Culture

By |

This week, our guest is Jennifer Michalek, Assistant Executive Director for Marketing and Communications at the Radiological Society of North America. Trained in situational and servant leadership, Jennifer heads multiple departments, a staff team of 40, and has led numerous committees and initiatives throughout her career in association management. In this discussion, Jennifer talks to us about how she supports a positive culture in such a large association and the challenges her team encounters along the way. As marketing teams usually play an important role in helping departments across the organization be aware of the values and mission, she shares with us some of the strategies her group uses to put everyone on the same page. Don’t miss this great conversation!

Podcast: Play in new window | Download

Ep: 64: Building and Restoring Trust in Your Organization

Ep: 64: Building and Restoring Trust in Your Organization

By |

How important is trust in your organization? How can it impact working relationships and the success of an organization as a whole? This week’s guest, Bill Bruce, CEO of the American Association of Nurse Anesthesiology, talks to us why he made building trust a cornerstone of the beginning of his career as an association CEO. He dives deeper on why it is absolutely essential to address trust issues from a very intentional perspective for an association to survive and advance collectively.

 

 

 

Podcast: Play in new window | Download

Ep 63: Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community

Ep 63: Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community

By |

This week’s guest is member engagement specialist, Amanda Kaiser, who is also an author and sought-after speaker who has presented in many prominent association venues. In this episode, Amanda will talk to us about member engagement strategies that associations can implement in 2023. She also talks about her new book, “Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community,” and how it will make a difference within the association space. The book will be available on Amazon on Valentine’s Day. Preorder a copy now! 

Podcast: Play in new window | Download

EP 62: Seek to create value with the social enterprise mindset

EP 62: Seek to create value with the social enterprise mindset

By |

Social enterprise is growing in popularity, especially since the pandemic. This week’s guest, Dr. Catherine Lada, CAE, explains to us what social enterprise is and the benefits and opportunities for associations that adopt this mindset. She also goes on to explain why it’s important to align social enterprise activities to an organization’s mission and strategic goals. If your organization is new to social enterprise and doesn’t know where to start, listen up as Dr. Cathy has some great advice for you!

Podcast: Play in new window | Download

EP 61: USING THE POWER OF PERSUASION IN YOUR ORGANIZATION

EP 61: USING THE POWER OF PERSUASION IN YOUR ORGANIZATION

By |

This week’s Association 4.0 podcast episode is a must listen with our guest Adele Cehrs, CEO and Founder of the Convincing Company. In this episode, Adele shares her interactions with President Joe Biden and talks to us what a globally recognized publicist can teach associations about using convincing techniques to engage and attract members. If you think it’s impossible to change someone’s mind about something, start listening in. You might learn a thing or two!

Podcast: Play in new window | Download

Ep 60: Increasing Demand of Immediacy in Communications

Ep 60: Increasing Demand of Immediacy in Communications

By |

Our guest for this week is Dick Knapinski, Director of Communications at the Experimental Aircraft Association. EAA is the only association that offers the fun and camaraderie of participating in the flying, building, and restoring of recreational aircraft with the most passionate community of aviation enthusiasts. Dick talks to us about the EAA’s annual mega event and how it brings the biggest crowd of flying enthusiasts all over the nation and the world! He also delves into the organization’s biggest challenges and opportunities, the different strategies they employ in attracting the younger generation to become new members, and how they use technology to advance their communications goals. 

 

Podcast: Play in new window | Download

Ep 59: Key Marketing Trends and Strategies for 2023

Ep 59: Key Marketing Trends and Strategies for 2023

By |

Our co-hosts for this episode are marketing mavens Amy Williams, MSIMC, President and CEO of Hydra Communications LLC and Senior Consultant at .orgSource, and Jane Pearson, Vice President, Marketing and Communications at .orgSource. They’ve come together to discuss the marketing trends to watch out for as we approach the new year. From quantifying marketing efforts to paying attention to content strategy and mapping, this is a must-listen for marketers in and out of the association space.

Podcast: Play in new window | Download

Archives

Categories