Category: .orgCommunity

EP 62: Seek to create value with the social enterprise mindset

EP 62: Seek to create value with the social enterprise mindset

Social enterprise is growing in popularity, especially since the pandemic. This week’s guest, Dr. Catherine Lada, CAE, explains to us what social enterprise is and the benefits and opportunities for associations that adopt this mindset. She also goes on to explain why it’s important to align social enterprise activities to an organization’s mission and strategic goals. If your organization is new to social enterprise and doesn’t know where to start, listen up as Dr. Cathy has some great advice for you!

EP 61: USING THE POWER OF PERSUASION IN YOUR ORGANIZATION

EP 61: USING THE POWER OF PERSUASION IN YOUR ORGANIZATION

This week’s Association 4.0 podcast episode is a must listen with our guest Adele Cehrs, CEO and Founder of the Convincing Company. In this episode, Adele shares her interactions with President Joe Biden and talks to us what a globally recognized publicist can teach associations about using convincing techniques to engage and attract members. If you think it’s impossible to change someone’s mind about something, start listening in. You might learn a thing or two!

Ep 60: Increasing Demand of Immediacy in Communications

Ep 60: Increasing Demand of Immediacy in Communications

Our guest for this week is Dick Knapinski, Director of Communications at the Experimental Aircraft Association. EAA is the only association that offers the fun and camaraderie of participating in the flying, building, and restoring of recreational aircraft with the most passionate community of aviation enthusiasts. Dick talks to us about the EAA’s annual mega event and how it brings the biggest crowd of flying enthusiasts all over the nation and the world! He also delves into the organization’s biggest challenges and opportunities, the different strategies they employ in attracting the younger generation to become new members, and how they use technology to advance their communications goals. 

 

Ep 59: Key Marketing Trends and Strategies for 2023

Ep 59: Key Marketing Trends and Strategies for 2023

Our co-hosts for this episode are marketing mavens Amy Williams, MSIMC, President and CEO of Hydra Communications LLC and Senior Consultant at .orgSource, and Jane Pearson, Vice President, Marketing and Communications at .orgSource. They’ve come together to discuss the marketing trends to watch out for as we approach the new year. From quantifying marketing efforts to paying attention to content strategy and mapping, this is a must-listen for marketers in and out of the association space.

Ep 58: Promoting Positive Workplace Culture in Your Association

Ep 58: Promoting Positive Workplace Culture in Your Association

Do you know your team well? Do you know what they’re excited about? Do they feel supported by you? Our guest for this week, Kate Emshoff, Director of Business Operations at the American Medical Association (AMA), talks to us about the shifts in workplace culture that the AMA did as a result of the pandemic. In this episode, she also shared her thoughts on what leaders can do to make the office a place where employees enjoy coming to work, with emphasis on creating a women-friendly workplace, where female talent can maintain a healthy balance between work and family responsibilities. 

Ep 57: Cultivating Innovation in Your Association

Ep 57: Cultivating Innovation in Your Association

Our guest for this week is Elizabeth Lucas, Senior Consultant at .orgSource Liz was the Executive Director of the American Massage Therapy Association for 15 years and Executive Director and CEO of Soroptimist International of the Americas for 10 years. In this episode, Sherry and Liz discuss the importance of innovation for organizations and building a positive culture in a remote environment. They also tackled the results of the ASAE research foundation task force that Liz chaired, which studied associations as an innovation catalyst. 

Ep 56: Radical Branding—Make Your Association Stand Out

Ep 56: Radical Branding—Make Your Association Stand Out

Our guest for this week is Michael DiFrisco, Chief Marketing Officer at the American Academy of Cosmetic Dentistry (AACD). He is also the owner of BrandXcellence, a brand consulting firm, and has more than 30 years of experience in helping businesses connect with their target audiences. In this episode, Michael shares his views on how branding has evolved in the last couple of years and what association leaders can do to create a strong brand identity.

When associations hit a bumpy road, rebranding comes to mind … but when is the right time to rebrand? What can you expect from a successful rebranding initiative? Get answers from the mouth of the expert! Don’t miss this episode!

 

Ep 55: Evaluating the Changing State of Talent Acquisition

Ep 55: Evaluating the Changing State of Talent Acquisition

Talent acquisition is certainly on every leader’s mind today, which is why we’ve brought on this week’s guest, Sarah Mitial, Founder and CEO of People Architectural Group. She’s a human resources professional who helps organizations hire and retain the best talent. Sarah talks to us about the most significant trends in talent acquisition today, and what employers can do to attract the type of talent they need. If you’re currently hiring or having difficulty retaining employees, this episode is not to be missed!

Ep 54: Creating Organizations That Empower People to Do the Best Work

Ep 54: Creating Organizations That Empower People to Do the Best Work

This week, our guest co-host Kevin Martlage, Senior Consultant at .orgSource, takes the reins as he interviews career and leadership consultant, author, and keynote speaker, Al Dea. Al is also the founder of Betterwork Labs and the host of the MBA Insider Podcast.  In this episode, Al talks to us about the new landscape of talent acquisition in the new world, and the challenges and opportunities that technology brings for the future of business cultures. This episode is a treasure trove of great insights so make sure not to miss!

 

Ep 53: Listening to the Voice of the Member

Ep 53: Listening to the Voice of the Member

Our guest for this week, Reggie Henry, Chief Information and Engagement Officer at ASAE, has been leading IT initiatives for 26 years in the association space! What a feat! In this episode, Reggie talks to us about the most significant changes in his approach to leading technology initiatives, his leadership style, and his challenges over the years. He also tells us about recent ASAE projects that are designed to listen more closely to “the voice of the member.”