Month: October 2022

Ep 57: Cultivating Innovation in Your Association

Ep 57: Cultivating Innovation in Your Association

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Our guest for this week is Elizabeth Lucas, Senior Consultant at .orgSource.  Liz was the Executive Director of the American Massage Therapy Association for 15 years and Executive Director and CEO of Soroptimist International of the Americas for 10 years. In this episode, Sherry and Liz discuss the importance of innovation for organizations and building a positive culture in a remote environment. They also tackled the results of the ASAE research foundation task force that Liz chaired, which studied associations as an innovation catalyst. 

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Ep 56: Radical Branding—Make Your Association Stand Out

Ep 56: Radical Branding—Make Your Association Stand Out

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Our guest for this week is Michael DiFrisco, Chief Marketing Officer at the American Academy of Cosmetic Dentistry (AACD). He is also the owner of BrandXcellence, a brand consulting firm, and has more than 30 years of experience in helping businesses connect with their target audiences. In this episode, Michael shares his views on how branding has evolved in the last couple of years and what association leaders can do to create a strong brand identity.

When associations hit a bumpy road, rebranding comes to mind … but when is the right time to rebrand? What can you expect from a successful rebranding initiative? Get answers from the mouth of the expert! Don’t miss this episode!

 

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