Ep 82: Strategies and Advice for Future Success for Leaders and the Like

Ep 82: Strategies and Advice for Future Success for Leaders and the Like

Business, regardless of whether you’re in the profit or nonprofit sector, is fundamentally about people. An association’s employees and board members play a crucial role to the health of the organization and its future success. Finding and attracting the right people can prove to be a difficult challenge, especially in today’s fast-paced digital market. Our …

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Ep 81: The Blueprint for Success – A Proven Framework for Driving Certification Revenue

Ep 81: The Blueprint for Success – A Proven Framework for Driving Certification Revenue

Welcome to episode 81 with this week’s inspiring guest, Ashish Rangnekar, CEO/Co-Founder of BenchPrep. Sherry Budziak, Founder/CEO of .orgSource discovered the inside scoop into his wildly successful company. BenchPrep is proud to be the world’s first exam prep mobile app for iPhone. Since 2009, the app has transformed into a Learning Management System trusted by …

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Ep 80: Unlocking the Executive Mindset with Donna Gandt of Impexium

Ep 80: Unlocking the Executive Mindset with Donna Gandt of Impexium

Join us in this insightful episode as I sit down with Donna Gandt, Chief Revenue Officer at Impexium, a leading force in empowering associations through streamlined membership management solutions. In today’s conversation, Donna and I delve into a topic close to .orgSource’s heart—cultivating the executive mindset within your team. We explore the essence of “thinking …

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Ep 79: The important role for AI functionality in the learning environment with Robb Rabito

Ep 79: The important role for AI functionality in the learning environment with Robb Rabito

Join us in this enlightening episode as we sit down with Robb Rabito, the Senior Director of Program Development at the American College of Chest Physicians (CHEST). Robb wears many hats, overseeing education, program creation, instructional design, accreditation, and online learning, all in the pursuit of advancing healthcare and professional development. Discover how CHEST is …

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Ep 78: Adapting and Innovating in Healthcare: A Conversation with Terrence Sykes, Chief Growth Officer at ENA

Ep 78: Adapting and Innovating in Healthcare: A Conversation with Terrence Sykes, Chief Growth Officer at ENA

This week, we have the pleasure of hosting Terrence Sykes, Chief Growth Officer at the Emergency Nurses Association (ENA). ENA stands as the leading professional nursing association, committed to shaping the future of emergency nursing through advocacy, education, research, innovation, and leadership. In this episode, Terrence delves into the transformative impact of the pandemic on …

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Ep 77: Modern marketing technologies and strategies to build stronger connections

Ep 77: Modern marketing technologies and strategies to build stronger connections

This week’s guest is Chris Gloede, Chief Consultant at Ricochet. For over 25 years, Chris worked on-the-ground driving marketing experimentation and change for the world’s most notable brands, including BP, Chrysler, Kraft, Unilever, and more. He later brought innovation culture to the American Bar Association as its first-ever Chief Marketing Officer, reversing decades of membership …

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Ep 76: The Transformative Power of Technology

Ep 76: The Transformative Power of Technology

In this episode, our host, Sherry Budziak, steps into the spotlight to discuss the transformative impact of technology on our interactions with association members. She explores the profound potential of artificial intelligence (AI) in reshaping how we engage with our members, enhance the value we provide, and streamline internal processes.

Ep 75: Elevating Member Communication and Engagement through AI Advancements

Ep 75: Elevating Member Communication and Engagement through AI Advancements

Our Featured Guest for this week is Jay Daughtry, the Chief Communications Officer and Owner of C-cubed. With an extensive career spanning over two decades, Jay has established a robust reputation in account management, business development, marketing, and communications. C-cubed specializes in supporting clients across marketing, communications, and business development domains, often assisting organizations in …

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Ep 74: Leadership in an Ever-Changing World: Pioneering the Path Forward

Ep 74: Leadership in an Ever-Changing World: Pioneering the Path Forward

This week’s guest is Matty Rubenstein, founder of Aspaklaria, an association executive advisory firm he started about 15 years ago. For most of that time, he has been an interim strategy partner to many senior executives across IEEE, the Institute of Electronic and Electrical Engineers. For this episode, Matty talks to us about the challenges …

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Ep 73: Advancing Association Pricing Models for Financial Sustainability

Ep 73: Advancing Association Pricing Models for Financial Sustainability

Our guest this week is Dr. Michael Tatonetti, a Certified Association Executive and Certified Pricing Professional on a mission to advance associations in their pricing models for financial sustainability. As the Founder of Pricing for Associations, he and his team work with associations to harmonize pricing and value across membership, education, sponsorship, events, and marketing. …

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Ep 72: The AI Revolution: Navigating the Potential Impact and Perils

Ep 72: The AI Revolution: Navigating the Potential Impact and Perils

Welcome to episode 72 where Amy Williams, MSIMC, President and CEO of Hydra Communications LLC and Senior Consultant at .orgSource, and Jane Pearson, Vice President, Marketing and Communications at .orgSource, embark on a captivating journey through the vast landscape of artificial intelligence. In this thought-provoking episode, we delve into the transformative power of AI and …

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Ep 71: Embracing the Dynamic Fusion of Technology and Culture

Ep 71: Embracing the Dynamic Fusion of Technology and Culture

This week’s guest is Patrick Dorsey, Senior Vice President of Marketing at Impexium. Patrick is responsible for the positioning; demand generation; CRM and automated marketing initiatives; as well as the integrated marketing efforts for Impexium, Billhighway and Greekbill. With over 25 years of experience across all marketing disciplines, he has designed and executed dozens of …

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Ep 70: Culture Counts: Building Workplace Culture That Attracts, Retains, and Inspires Part II

Ep 70: Culture Counts: Building Workplace Culture That Attracts, Retains, and Inspires Part II

This week we continue our conversation with Beth Taylor and Randy Wilson from the Precast/Prestressed Concrete Institute (PCI) in Chicago, IL about the importance of culture in today’s business environment. Our guests continue the discussion on how to intentionally build trust with your team in a remote setting and adjusting their leadership approach to match …

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Ep 69: Culture Counts: Building Workplace Culture That Attracts, Retains, and Inspires Part I

Ep 69: Culture Counts: Building Workplace Culture That Attracts, Retains, and Inspires Part I

Our guests this week are Beth Taylor and Randy Wilson from the Precast/Prestressed Concrete Institute (PCI) in Chicago, IL. Beth is the Chief Financial and Administrative Officer and Randy is the Director of Architectural Precast Systems for PCI. Over the past 3 years, .orgSource has been working with PCI and their leadership team on numerous …

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Ep 68: Drowning in Data – Identifying Event Data Points Most Beneficial to Associations

Ep 68: Drowning in Data – Identifying Event Data Points Most Beneficial to Associations

This week’s guest is Vinnu DeShetty, CEO and Founder of EVA Event Tech Hub. In this episode, Vinnu talks to us about key event data points that associations need to collect. With the gaining popularity of virtual events, associations now have a new layer of data that they’ve never collected before. No, event data is …

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