This week we continue our conversation with Beth Taylor and Randy Wilson from the Precast/Prestressed Concrete Institute (PCI) in Chicago, IL about the importance of culture in today’s business environment. Our guests continue the discussion on how to intentionally build trust with your team in a remote setting and adjusting their leadership approach to match …
Our guests this week are Beth Taylor and Randy Wilson from the Precast/Prestressed Concrete Institute (PCI) in Chicago, IL. Beth is the Chief Financial and Administrative Officer and Randy is the Director of Architectural Precast Systems for PCI. Over the past 3 years, .orgSource has been working with PCI and their leadership team on numerous …
This week’s guest is Vinnu DeShetty, CEO and Founder of EVA Event Tech Hub. In this episode, Vinnu talks to us about key event data points that associations need to collect. With the gaining popularity of virtual events, associations now have a new layer of data that they’ve never collected before. No, event data is …
This week’s guest is Jennifer Pitts, Vice President of Products, Programs, and Certification at the National Association for Healthcare Quality. Jennifer is a strategy-focused leader with an extensive background in growing the business of education and certification, as well as, developing talent. In this episode, Jennifer talks to Sharon Rice, Managing Director of Business Strategy …
This week, our guest is Su Hawk, the Executive Director of the Colorado Society of Association Executives. Prior to joining CSAE, Su served as president/CEO of the Colorado Technology Association. Su’s extensive experience in the association industry combines leadership, collaboration, and a laser focus on priorities. Today, Sue talks to us about cultivating innovation across …
This week, our guest is Jennifer Michalek, Assistant Executive Director for Marketing and Communications at the Radiological Society of North America. Trained in situational and servant leadership, Jennifer heads multiple departments, a staff team of 40, and has led numerous committees and initiatives throughout her career in association management. In this discussion, Jennifer talks to …
How important is trust in your organization? How can it impact working relationships and the success of an organization as a whole? This week’s guest, Bill Bruce, CEO of the American Association of Nurse Anesthesiology, talks to us why he made building trust a cornerstone of the beginning of his career as an association CEO. …
This week’s guest is member engagement specialist, Amanda Kaiser, who is also an author and sought-after speaker who has presented in many prominent association venues. In this episode, Amanda will talk to us about member engagement strategies that associations can implement in 2023. She also talks about her new book, “Elevating Engagement: Uncommon Strategies for …
Social enterprise is growing in popularity, especially since the pandemic. This week’s guest, Dr. Catherine Lada, CAE, explains to us what social enterprise is and the benefits and opportunities for associations that adopt this mindset. She also goes on to explain why it’s important to align social enterprise activities to an organization’s mission and strategic …
This week’s Association 4.0 podcast episode is a must listen with our guest Adele Cehrs, CEO and Founder of the Convincing Company. In this episode, Adele shares her interactions with President Joe Biden and talks to us what a globally recognized publicist can teach associations about using convincing techniques to engage and attract members. If you think it’s impossible to change someone’s mind …
Our guest for this week is Dick Knapinski, Director of Communications at the Experimental Aircraft Association. EAA is the only association that offers the fun and camaraderie of participating in the flying, building, and restoring of recreational aircraft with the most passionate community of aviation enthusiasts. Dick talks to us about the EAA’s annual mega event …
Our co-hosts for this episode are marketing mavens Amy Williams, MSIMC, President and CEO of Hydra Communications LLC and Senior Consultant at .orgSource, and Jane Pearson, Vice President, Marketing and Communications at .orgSource. They’ve come together to discuss the marketing trends to watch out for as we approach the new year. From quantifying marketing efforts …
Do you know your team well? Do you know what they’re excited about? Do they feel supported by you? Our guest for this week, Kate Emshoff, Director of Business Operations at the American Medical Association (AMA), talks to us about the shifts in workplace culture that the AMA did as a result of the pandemic. …
Our guest for this week is Elizabeth Lucas, Senior Consultant at .orgSource. Liz was the Executive Director of the American Massage Therapy Association for 15 years and Executive Director and CEO of Soroptimist International of the Americas for 10 years. In this episode, Sherry and Liz discuss the importance of innovation for organizations and building …
Our guest for this week is Michael DiFrisco, Chief Marketing Officer at the American Academy of Cosmetic Dentistry (AACD). He is also the owner of BrandXcellence, a brand consulting firm, and has more than 30 years of experience in helping businesses connect with their target audiences. In this episode, Michael shares his views on how …