Our co-hosts for this episode are marketing mavens Amy Williams, MSIMC, President and CEO of Hydra Communications LLC and Senior Consultant at .orgSource, and Jane Pearson, Vice President, Marketing and Communications at .orgSource. They’ve come together to discuss the marketing trends to watch out for as we approach the new year. From quantifying marketing efforts …
Do you know your team well? Do you know what they’re excited about? Do they feel supported by you? Our guest for this week, Kate Emshoff, Director of Business Operations at the American Medical Association (AMA), talks to us about the shifts in workplace culture that the AMA did as a result of the pandemic. …
Our guest for this week is Elizabeth Lucas, Senior Consultant at .orgSource. Liz was the Executive Director of the American Massage Therapy Association for 15 years and Executive Director and CEO of Soroptimist International of the Americas for 10 years. In this episode, Sherry and Liz discuss the importance of innovation for organizations and building …
Our guest for this week is Michael DiFrisco, Chief Marketing Officer at the American Academy of Cosmetic Dentistry (AACD). He is also the owner of BrandXcellence, a brand consulting firm, and has more than 30 years of experience in helping businesses connect with their target audiences. In this episode, Michael shares his views on how …
Talent acquisition is certainly on every leader’s mind today, which is why we’ve brought on this week’s guest, Sarah Mitial, Founder and CEO of People Architectural Group. She’s a human resources professional who helps organizations hire and retain the best talent. Sarah talks to us about the most significant trends in talent acquisition today, and what …
This week, our guest co-host Kevin Martlage, Senior Consultant at .orgSource, takes the reins as he interviews career and leadership consultant, author, and keynote speaker, Al Dea. Al is also the founder of Betterwork Labs and the host of the MBA Insider Podcast. In this episode, Al talks to us about the new landscape of …
Our guest for this week, Reggie Henry, Chief Information and Engagement Officer at ASAE, has been leading IT initiatives for 26 years in the association space! What a feat! In this episode, Reggie talks to us about the most significant changes in his approach to leading technology initiatives, his leadership style, and his challenges over …
Today, our guest is Allison K. Summers, Executive Director and Chief Staff Executive of Zonta International. She is a global business leader, an author, and a sought-after speaker, and the former president of the American Marketing Association. In this episode, she shares with us some of the challenges and opportunities involved with leading an international organization …
Our guest for this week, Kim Robinson, President of Frontline Co., talks to us about the type of associations that benefit most from support by a management company and the advantages of this approach. She also shares her insights on how association business models are changing and the most important technological development for associations.
Our guest this week is Elizabeth Lepkowski, Chief Learning Officer at the American Academy of Clinical Endocrinology. She has also served as director of education at the American Society of Anesthesiologists and e-learning manager at the American College of Chest Physicians. Today, she shares her thoughts on education in the association industry and how programs …
In today’s business landscape, technology enables digital transformation at warp speed. A customer-centered approach is critical to combat challenges as members expect you to cater to their individual preferences. Our guest for this week, Patrick Dorsey, EVP Marketing at Impexium, shares with us the new face of membership management and how to deliver intuitive and …
Our guest for this week is Amanda Kaiser, a member engagement specialist and also an author and sought-after speaker who has presented in many prominent association venues. Recently, Amanda partnered with Matchbox Virtual Media to co-create the Virtual Networking Incubator and she shares what they discovered in that project. She also talks about the collaboration …
This week’s guest is the IrishmanSpeaks Conor Cunneen, a keynote speaker and a consultant whose mission is to improve people, performance, and productivity with a smile! Conor walks us through strategies to ensure a great customer experience and how leaders should think about employee engagement. His great sense of humor on addressing challenging topics such …
Disruptions will happen throughout history. The big question is, are you and your organization ready? Our guest for this week is Robin Champ, a Senior Trainer and Consultant at LBL Strategies, focusing on strategic foresight and strategy management. She’ll walk us through on how we can integrate foresight in our strategic planning, looking for signals …
How will you describe the culture in your workspace? Jamie Notter, Co-Founder and Culture Strategist at PROPEL and a 30-year veteran in the association space, talks to Sherry about how workplace culture is the biggest source to differentiate yourselves as an organization and as an employer.