Category: Best Practices

Ep: 64: Building and Restoring Trust in Your Organization

Ep: 64: Building and Restoring Trust in Your Organization

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How important is trust in your organization? How can it impact working relationships and the success of an organization as a whole? This week’s guest, Bill Bruce, CEO of the American Association of Nurse Anesthesiology, talks to us why he made building trust a cornerstone of the beginning of his career as an association CEO. He dives deeper on why it is absolutely essential to address trust issues from a very intentional perspective for an association to survive and advance collectively.

 

 

 

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Ep 63: Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community

Ep 63: Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community

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This week’s guest is member engagement specialist, Amanda Kaiser, who is also an author and sought-after speaker who has presented in many prominent association venues. In this episode, Amanda will talk to us about member engagement strategies that associations can implement in 2023. She also talks about her new book, “Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community,” and how it will make a difference within the association space. The book will be available on Amazon on Valentine’s Day. Preorder a copy now! 

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EP 62: Seek to create value with the social enterprise mindset

EP 62: Seek to create value with the social enterprise mindset

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Social enterprise is growing in popularity, especially since the pandemic. This week’s guest, Dr. Catherine Lada, CAE, explains to us what social enterprise is and the benefits and opportunities for associations that adopt this mindset. She also goes on to explain why it’s important to align social enterprise activities to an organization’s mission and strategic goals. If your organization is new to social enterprise and doesn’t know where to start, listen up as Dr. Cathy has some great advice for you!

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EP 61: USING THE POWER OF PERSUASION IN YOUR ORGANIZATION

EP 61: USING THE POWER OF PERSUASION IN YOUR ORGANIZATION

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This week’s Association 4.0 podcast episode is a must listen with our guest Adele Cehrs, CEO and Founder of the Convincing Company. In this episode, Adele shares her interactions with President Joe Biden and talks to us what a globally recognized publicist can teach associations about using convincing techniques to engage and attract members. If you think it’s impossible to change someone’s mind about something, start listening in. You might learn a thing or two!

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Ep 60: Increasing Demand of Immediacy in Communications

Ep 60: Increasing Demand of Immediacy in Communications

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Our guest for this week is Dick Knapinski, Director of Communications at the Experimental Aircraft Association. EAA is the only association that offers the fun and camaraderie of participating in the flying, building, and restoring of recreational aircraft with the most passionate community of aviation enthusiasts. Dick talks to us about the EAA’s annual mega event and how it brings the biggest crowd of flying enthusiasts all over the nation and the world! He also delves into the organization’s biggest challenges and opportunities, the different strategies they employ in attracting the younger generation to become new members, and how they use technology to advance their communications goals. 

 

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Ep 55: Evaluating the Changing State of Talent Acquisition

Ep 55: Evaluating the Changing State of Talent Acquisition

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Talent acquisition is certainly on every leader’s mind today, which is why we’ve brought on this week’s guest, Sarah Mitial, Founder and CEO of People Architectural Group. She’s a human resources professional who helps organizations hire and retain the best talent. Sarah talks to us about the most significant trends in talent acquisition today, and what employers can do to attract the type of talent they need. If you’re currently hiring or having difficulty retaining employees, this episode is not to be missed!

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Ep 52: Creating structure in a little bit of chaos

Ep 52: Creating structure in a little bit of chaos

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Today, our guest is Allison K. Summers, Executive Director and Chief Staff Executive of Zonta International. She is a global business leader, an author, and a sought-after speaker, and the former president of the American Marketing Association. In this episode, she shares with us some of the challenges and opportunities involved with leading an international organization for women. She also talks about what she thinks are the biggest challenges for female executives today, and some tips on how they can exert greater influence in their communities. 

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Ep 50: Advancing Educational Programs to Increase Value for Members

Ep 50: Advancing Educational Programs to Increase Value for Members

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Our guest this week is Elizabeth Lepkowski, Chief Learning Officer at the American Academy of Clinical Endocrinology. She has also served as director of education at the American Society of Anesthesiologists and e-learning manager at the American College of Chest Physicians. Today, she shares her thoughts on education in the association industry and how programs are growing and changing, and what her organization is doing to meet those needs.

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Ep 49: A Customer-Centered Approach in a Crowded Market

Ep 49: A Customer-Centered Approach in a Crowded Market

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In today’s business landscape, technology enables digital transformation at warp speed. A customer-centered approach is critical to combat challenges as members expect you to cater to their individual preferences. Our guest for this week, Patrick Dorsey, EVP Marketing at Impexium, shares with us the new face of membership management and how to deliver intuitive and valuable services to your members to further your association’s mission.

 

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Ep 48: Crafting a Winning Member Engagement Strategy in the Digital Age

Ep 48: Crafting a Winning Member Engagement Strategy in the Digital Age

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Our guest for this week is Amanda Kaiser, a member engagement specialist and also an author and sought-after speaker who has presented in many prominent association venues. Recently, Amanda partnered with Matchbox Virtual Media to co-create the Virtual Networking Incubator and she shares what they discovered in that project. She also talks about the collaboration with Dynamic Benchmarking to develop the New Member Engagement Study and learn the trends in engaging new and old members. Lots of gold nuggets here. Don’t miss!

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Ep 47: What Do I Want to be Famous For Within My Association?

Ep 47: What Do I Want to be Famous For Within My Association?

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This week’s guest is the IrishmanSpeaks Conor Cunneen, a keynote speaker and a consultant whose mission is to improve people, performance, and productivity with a smile! Conor walks us through strategies to ensure a great customer experience and how leaders should think about employee engagement. His great sense of humor on addressing challenging topics such as culture and change management will make listening to this episode such a breeze!

 

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Ep 46: Preparing for the Future with Strategic Foresight

Ep 46: Preparing for the Future with Strategic Foresight

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Disruptions will happen throughout history. The big question is, are you and your organization ready?  Our guest for this week is Robin Champ, a Senior Trainer and Consultant at LBL Strategies, focusing on strategic foresight and strategy management. She’ll walk us through on how we can integrate foresight in our strategic planning, looking for signals and trends, as we navigate our paths in Association 4.0.

 

 

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Ep 40: Providing True Value to Members and Beyond

Ep 40: Providing True Value to Members and Beyond

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In an industry that thrives on in-person meetings, find out how Stefanie Reeves, Executive Director of the Maryland Psychological Association (MPA), anchored her association and provided true value when help is most needed. In the midst of the pandemic, MPA established itself as the go to for information, and the transition to telehealth was among the biggest issues they tackled.

Stefanie is an experienced association professional with a passion for advocacy. She is a Fellow of the American Society of Association Executives (ASAE), an honor bestowed upon less than 1% of the ASAE membership.

 

 

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Ep 39: Discovering the Quality of Life You Want

Ep 39: Discovering the Quality of Life You Want

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Needing a place to sort our your goals, daily habits and rate your progress? Our guest for this week Tom Morrison, CEO of Metal Treating Institute Management, and Professional Speaker and Life Coach, talks about his personal development system – PersonalGDP.com – a 25-week challenge, which allows you to input your annual goals, note your hurdles and rate how you feel you are doing in 16 key areas that drive your quality of life. Don’t miss this episode!

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Ep 38: Diversity, Equity, and Inclusion – The Shift from Compliance to Systemic Change

Ep 38: Diversity, Equity, and Inclusion – The Shift from Compliance to Systemic Change

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Today’s host, Sharon Rice, Managing Director of Business Strategy at .orgSource, talks to Diversity, Equity and Inclusion (DE&I) Consultant Christine Saxman, CEO of Saxman Consulting, about the importance of DE&I in the workplace to advance as an organization and as a community. At one point or another, your organization might have asked – do we need DE&I goals?  Christine walks us how our organization can get started and start the shift to showing that our organization values representation at a deeper level.

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