Best Practices – Page 3

Ep 49: A Customer-Centered Approach in a Crowded Market

By association40 | July 16, 2022

In today’s business landscape, technology enables digital transformation at warp speed. A customer-centered approach is critical to combat challenges as members expect you to cater to their individual preferences. Our guest for this week, Patrick Dorsey, EVP Marketing at Impexium, shares with us the new face of membership management and how to deliver intuitive and valuable services to your members to further your association’s mission.

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Ep 48: Crafting a Winning Member Engagement Strategy in the Digital Age

By association40 | July 2, 2022

Our guest for this week is Amanda Kaiser, a member engagement specialist and also an author and sought-after speaker who has presented in many prominent association venues. Recently, Amanda partnered with Matchbox Virtual Media to co-create the Virtual Networking Incubator and she shares what they discovered in that project. She also talks about the collaboration with Dynamic Benchmarking to develop the New Member Engagement Study and learn the trends in engaging new and old members. Lots of gold nuggets here. Don’t miss!

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Ep 47: What Do I Want to be Famous For Within My Association?

By association40 | June 18, 2022

This week’s guest is the IrishmanSpeaks Conor Cunneen, a keynote speaker and a consultant whose mission is to improve people, performance, and productivity with a smile! Conor walks us through strategies to ensure a great customer experience and how leaders should think about employee engagement. His great sense of humor on addressing challenging topics such as culture and change management will make listening to this episode such a breeze!

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Ep 46: Preparing for the Future with Strategic Foresight

By association40 | June 4, 2022

Disruptions will happen throughout history. The big question is, are you and your organization ready? Our guest for this week is Robin Champ, a Senior Trainer and Consultant at LBL Strategies, focusing on strategic foresight and strategy management. She’ll walk us through on how we can integrate foresight in our strategic planning, looking for signals and trends, as we navigate our paths in Association 4.0.

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Ep 40: Providing True Value to Members and Beyond

By association40 | February 26, 2022

In an industry that thrives on in-person meetings, find out how Stefanie Reeves, Executive Director of the Maryland Psychological Association (MPA), anchored her association and provided true value when help is most needed. In the midst of the pandemic, MPA established itself as the go to for information, and the transition to telehealth was among the biggest issues they tackled.

Stefanie is an experienced association professional with a passion for advocacy. She is a Fellow of the American Society of Association Executives (ASAE), an honor bestowed upon less than 1% of the ASAE membership.

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Ep 39: Discovering the Quality of Life You Want

By association40 | February 23, 2022

Needing a place to sort our your goals, daily habits and rate your progress? Our guest for this week Tom Morrison, CEO of Metal Treating Institute Management, and Professional Speaker and Life Coach, talks about his personal development system – PersonalGDP.com – a 25-week challenge, which allows you to input your annual goals, note your hurdles and rate how you feel you are doing in 16 key areas that drive your quality of life. Don’t miss this episode!

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Ep 38: Diversity, Equity, and Inclusion – The Shift from Compliance to Systemic Change

By association40 | February 16, 2022

Today’s host, Sharon Rice, Managing Director of Business Strategy at .orgSource, talks to Diversity, Equity and Inclusion (DE&I) Consultant Christine Saxman, CEO of Saxman Consulting, about the importance of DE&I in the workplace to advance as an organization and as a community. At one point or another, your organization might have asked – do we need DE&I goals? Christine walks us how our organization can get started and start the shift to showing that our organization values representation at a deeper level.

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Ep 35: Promoting Effective Partnering Through a Culture of Collaboration and Communication

By association40 | December 11, 2021

Open lines of communication go a long way in terms of building a great partnership. Our guests for this week, John Forbes, Executive Director of the American Venous Forum, and Sue O’Sullivan, President at Veritas Meeting Solutions, talk to us about how their organizations partnered to create a unique hybrid management model for associations, and how this relationship thrived through mutual trust and respect within the teams.

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Ep 33: Accelerating Initiatives in an Era of Disruption

By association40 | November 4, 2021

Join us this week as our guest, Dean West, President of Association Laboratory, talks to us about how the pandemic accelerated initiatives in the association industry—what could have taken five years is now only taking a couple of months to execute. With lots of pros and cons, Sherry and Dean discuss that while face to face meetings are still very much important, associations are currently still finding their feet in balancing and incorporating traditional and virtual strategies to extend substantial reach in audience. We know a lot of association executives have a lot to say about this topic so leave us a comment below!

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Ep 32: Overcoming Challenges Beyond Borders

By association40 | October 30, 2021

Change . . . love it or hate it — it’s here to stay. This week’s guest, Teri Carden, President of the Review Society and Founder of 100Reviews, talks to us how the recent agents of change have been breaking barriers to improve how things are running in the association industry.

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Ep 31: Using the Power of Data in Growing Your Association

By association40 | October 18, 2021

How are you using your data? Are you using it correctly in your association to make a difference? This week, John Challice, Senior Vice President of Business Development at Hum, talks to us about the value of data and its strategic components. Join the conversation as Sherry and John discuss the reasons why first party data is the key to moving to the next level of member value and why associations should learn how to use it to their advantage.

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Ep 30: Curiosity Drives the Growth Mindset

By association40 | October 9, 2021

Breaking down silos to get the right people who can perform the job is not an easy task. Apart from having the right technology, Eric O’Connor, Chief Growth Officer of the American Association of Nurse Anesthesiology, talks about why identifying people in your organization that have the innate need to grow and make a difference and giving them the right opportunities is an important starting point of digital transformation.

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Ep 29: Ramping Up Digital Transformation in the Hotel Industry

By association40 | October 2, 2021

Digital transformation in the hotel industry started way before the pandemic, but the crisis gave it the push it needs down the hill. This week’s guest, Bill Elliot, President & CEO of the Wisconsin Hotel & Lodging Association (WHLA), shares some insights on the things WHLA did to keep their heads above water, while taking a step back to look at internal systems that will help increase productivity and efficiency.

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Ep 28: Shifting the Paradigm to Focus on Staff Well-Being

By association40 | September 25, 2021

Join us this week with our guest, Stephen Peeler, Executive Director at Infectious Diseases Society of America Foundation. Sherry and Stephen talk about how the IDSA Foundation saw the pandemic as an opportunity to not only change its business model but also the way it thinks about its staff. The organization concentrated on what it was going to stop doing to effectively ramp up its pandemic preparedness and response.

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Ep 27: Building the Framework for a Healthier Work Environment

By association40 | September 11, 2021

Join us this week as our guest Nancy MacRae, CEO of the Emergency Nurses Association, talks about leadership during and post-pandemic. Tune in as Sherry and Nancy discuss how the pandemic strengthened the value of associations and how they can continue to represent and grow impact by delivering value and being adaptable.

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