Tag: marketing

Ep 77: Modern marketing technologies and strategies to build stronger connections

Ep 77: Modern marketing technologies and strategies to build stronger connections

This week’s guest is Chris Gloede, Chief Consultant at Ricochet. For over 25 years, Chris worked on-the-ground driving marketing experimentation and change for the world’s most notable brands, including BP, Chrysler, Kraft, Unilever, and more. He later brought innovation culture to the American Bar Association as its first-ever Chief Marketing Officer, reversing decades of membership decline. Chris and his team at Ricochet help associations and law firms leverage modern marketing technologies and strategies to build stronger connections to prospects, clients, and members.  Join us for this exciting conversation as Chris shares his view on the challenges and opportunities that associations experience while implementing MarCom technology, the impacts of AI, and his opinion about the best structures for future success.

Ep 75: Elevating Member Communication and Engagement through AI Advancements

Ep 75: Elevating Member Communication and Engagement through AI Advancements

Our Featured Guest for this week is Jay Daughtry, the Chief Communications Officer and Owner of C-cubed. With an extensive career spanning over two decades, Jay has established a robust reputation in account management, business development, marketing, and communications. C-cubed specializes in supporting clients across marketing, communications, and business development domains, often assisting organizations in expanding their capabilities through novel initiatives like test cases and pilot projects. Drawing from a diverse array of client experiences, Jay provides a unique perspective on associations and their operations. In this episode, he shares his insights, as well as his vision for the future of marketing in relation to new trends such as the application of AI. Stay tuned!

Ep 56: Radical Branding—Make Your Association Stand Out

Ep 56: Radical Branding—Make Your Association Stand Out

Our guest for this week is Michael DiFrisco, Chief Marketing Officer at the American Academy of Cosmetic Dentistry (AACD). He is also the owner of BrandXcellence, a brand consulting firm, and has more than 30 years of experience in helping businesses connect with their target audiences. In this episode, Michael shares his views on how branding has evolved in the last couple of years and what association leaders can do to create a strong brand identity.

When associations hit a bumpy road, rebranding comes to mind … but when is the right time to rebrand? What can you expect from a successful rebranding initiative? Get answers from the mouth of the expert! Don’t miss this episode!