Tag: digital transformation

Ep 49: A Customer-Centered Approach in a Crowded Market

Ep 49: A Customer-Centered Approach in a Crowded Market

In today’s business landscape, technology enables digital transformation at warp speed. A customer-centered approach is critical to combat challenges as members expect you to cater to their individual preferences. Our guest for this week, Patrick Dorsey, EVP Marketing at Impexium, shares with us the new face of membership management and how to deliver intuitive and valuable services to your members to further your association’s mission.

 

Ep 37: Leveraging the Power of Video and Multimedia

Ep 37: Leveraging the Power of Video and Multimedia

Our guest for this week, Dan Stevens, CEO of WorkerBee TV, has been helping associations for more than 14 years modernize the way they inform, educate, and inspire their community. Today, he discusses what associations should be thinking about when it comes to their overall content strategy – driving content that improves retention, recruitment, and revenue.