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Ep 81: The Blueprint for Success – A Proven Framework for Driving Certification Revenue

By association40 | December 1, 2023

Welcome to episode 81 with this week’s inspiring guest, Ashish Rangnekar, CEO/Co-Founder of BenchPrep. Sherry Budziak, Founder/CEO of .orgSource discovered the inside scoop into his wildly successful company. BenchPrep is proud to be the world’s first exam prep mobile app for iPhone. Since 2009, the app has transformed into a Learning Management System trusted by the world’s leading associations and credentialing organizations. In fact, Ashish and his team recently celebrated their app serving professionals in more than 50 countries with over 10 million learners!

This enlightening conversation dives into the history of BenchPrep, the importance and growing popularity of continuing education, and features a sneak peak of Ashish’s recent webinar with .orgCommunity. To watch the full webinar, visit https://videos.orgcommunity.com/mastering-revenue-growth-a-strategic-framework-for-your-certification-training-program. Don’t miss Ashish and Sherry’s ideas for growth and how to increase revenue using a strategic framework for educational programs. Listen in!

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Ep 80: Unlocking the Executive Mindset with Donna Gandt of Impexium

By association40 | November 13, 2023

Join us in this insightful episode as I sit down with Donna Gandt, Chief Revenue Officer at Impexium, a leading force in empowering associations through streamlined membership management solutions. In today’s conversation, Donna and I delve into a topic close to .orgSource’s heart—cultivating the executive mindset within your team. We explore the essence of “thinking like an executive” and the profound impact it can have on both individuals and organizations.

Don’t miss this chance to gain valuable insights from Donna’s wealth of experience and expertise. Whether you’re a seasoned leader or aspiring to develop your team, this episode provides actionable strategies for fostering a culture of executive thinking within your organization.

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Ep 79: The important role for AI functionality in the learning environment with Robb Rabito

By association40 | October 28, 2023

Join us in this enlightening episode as we sit down with Robb Rabito, the Senior Director of Program Development at the American College of Chest Physicians (CHEST). Robb wears many hats, overseeing education, program creation, instructional design, accreditation, and online learning, all in the pursuit of advancing healthcare and professional development.

Discover how CHEST is at the forefront of empowering healthcare professionals with the knowledge and resources they need to excel in their fields. Robb Rabito shares insights into the organization’s work and the profound impact they have on the world of chest medicine. Whether you’re a healthcare practitioner or simply curious about the ever-evolving world of medical education, this episode is a must-listen.

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Ep 78: Adapting and Innovating in Healthcare: A Conversation with Terrence Sykes, Chief Growth Officer at ENA

By association40 | October 14, 2023

This week, we have the pleasure of hosting Terrence Sykes, Chief Growth Officer at the Emergency Nurses Association (ENA). ENA stands as the leading professional nursing association, committed to shaping the future of emergency nursing through advocacy, education, research, innovation, and leadership.

In this episode, Terrence delves into the transformative impact of the pandemic on his perspectives, shedding light on how it has reshaped his approach to nurturing relationships and driving revenue in recent years. He also provides insights into his strategies for fostering innovation within his team, ensuring that imaginative concepts become actionable realities.

With ENA’s strong emphasis on nurturing a culture rooted in values, Terrence reveals the methods they employ to mitigate risk and seize opportunities in their pursuit of excellence. Join us for this insightful conversation!

Also check out the other podcasts from association leaders at the ENA:

EP 44: FOCUSING ON CULTURE TO RECRUIT AND RETAIN THE RIGHT PEOPLE FOR YOUR ASSOCIATION

EP 27: BUILDING THE FRAMEWORK FOR A HEALTHIER WORK ENVIRONMENT

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Ep 77: Modern marketing technologies and strategies to build stronger connections

By association40 | September 30, 2023

This week’s guest is Chris Gloede, Chief Consultant at Ricochet. For over 25 years, Chris worked on-the-ground driving marketing experimentation and change for the world’s most notable brands, including BP, Chrysler, Kraft, Unilever, and more. He later brought innovation culture to the American Bar Association as its first-ever Chief Marketing Officer, reversing decades of membership decline. Chris and his team at Ricochet help associations and law firms leverage modern marketing technologies and strategies to build stronger connections to prospects, clients, and members.  Join us for this exciting conversation as Chris shares his view on the challenges and opportunities that associations experience while implementing MarCom technology, the impacts of AI, and his opinion about the best structures for future success.

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Ep 76: The Transformative Power of Technology

By association40 | September 9, 2023

In this episode, our host, Sherry Budziak, steps into the spotlight to discuss the transformative impact of technology on our interactions with association members. She explores the profound potential of artificial intelligence (AI) in reshaping how we engage with our members, enhance the value we provide, and streamline internal processes.

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Ep 75: Elevating Member Communication and Engagement through AI Advancements

By association40 | August 26, 2023

Our Featured Guest for this week is Jay Daughtry, the Chief Communications Officer and Owner of C-cubed. With an extensive career spanning over two decades, Jay has established a robust reputation in account management, business development, marketing, and communications. C-cubed specializes in supporting clients across marketing, communications, and business development domains, often assisting organizations in expanding their capabilities through novel initiatives like test cases and pilot projects. Drawing from a diverse array of client experiences, Jay provides a unique perspective on associations and their operations. In this episode, he shares his insights, as well as his vision for the future of marketing in relation to new trends such as the application of AI. Stay tuned!

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Ep 74: Leadership in an Ever-Changing World: Pioneering the Path Forward

By association40 | July 29, 2023

This week’s guest is Matty Rubenstein, founder of Aspaklaria, an association executive advisory firm he started about 15 years ago. For most of that time, he has been an interim strategy partner to many senior executives across IEEE, the Institute of Electronic and Electrical Engineers. For this episode, Matty talks to us about the challenges and opportunities he sees on the horizon for associations, as well as tactics and tools he thinks leaders should use to navigate disruption. He also chimes in on the role AI will play for consultants and how he sees the association industry changing both in the short and long term. Don’t forget to tune in!

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Ep 73: Advancing Association Pricing Models for Financial Sustainability

By association40 | June 23, 2023

Our guest this week is Dr. Michael Tatonetti, a Certified Association Executive and Certified Pricing Professional on a mission to advance associations in their pricing models for financial sustainability. As the Founder of Pricing for Associations, he and his team work with associations to harmonize pricing and value across membership, education, sponsorship, events, and marketing. Michael is also a proud Association Forum Forty Under 40 honoree for his dedication to the association field. For this episode, Michael talks about pricing strategies for boosting member engagement and some best practices that he thinks association professionals should be using.

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Ep 72: The AI Revolution: Navigating the Potential Impact and Perils

By association40 | June 6, 2023

Welcome to episode 72 where Amy Williams, MSIMC, President and CEO of Hydra Communications LLC and Senior Consultant at .orgSource, and Jane Pearson, Vice President, Marketing and Communications at .orgSource, embark on a captivating journey through the vast landscape of artificial intelligence. In this thought-provoking episode, we delve into the transformative power of AI and its far-reaching implications for associations, exploring both the remarkable possibilities it offers and the potential dangers it presents. Join us as we navigate the intricate ethical, social, and economic dimensions of AI, understand how it is reshaping various sectors, uncover its potential for positive change, and delve into the critical discussions surrounding responsible AI development. Get ready to embark on an eye-opening exploration of AI’s impact and the imperative of shaping its future for the benefit of associations and beyond.

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Ep 71: Embracing the Dynamic Fusion of Technology and Culture

By association40 | May 28, 2023

This week’s guest is Patrick Dorsey, Senior Vice President of Marketing at Impexium. Patrick is responsible for the positioning; demand generation; CRM and automated marketing initiatives; as well as the integrated marketing efforts for Impexium, Billhighway and Greekbill. With over 25 years of experience across all marketing disciplines, he has designed and executed dozens of marketing initiatives focused on helping associations establish market leadership and exceed business objectives. For this discussion, Patrick talks to us about the relationship between technology and culture, and the the biggest misconceptions that association professionals have about technology needs. Let us take a deep dive on how the most successful organizations use technology to leverage and maintain a healthy culture for their staff and members.

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Ep 70: Culture Counts: Building Workplace Culture That Attracts, Retains, and Inspires Part II

By association40 | May 13, 2023

This week we continue our conversation with Beth Taylor and Randy Wilson from the Precast/Prestressed Concrete Institute (PCI) in Chicago, IL about the importance of culture in today’s business environment. Our guests continue the discussion on how to intentionally build trust with your team in a remote setting and adjusting their leadership approach to match today’s current culture.

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Ep 69: Culture Counts: Building Workplace Culture That Attracts, Retains, and Inspires Part I

By association40 | April 29, 2023

Our guests this week are Beth Taylor and Randy Wilson from the Precast/Prestressed Concrete Institute (PCI) in Chicago, IL. Beth is the Chief Financial and Administrative Officer and Randy is the Director of Architectural Precast Systems for PCI. Over the past 3 years, .orgSource has been working with PCI and their leadership team on numerous projects but specifically helping the team and staff clearly identify and enhance the culture of the organization. Join us as we dive into a conversation with Beth and Randy on the impact they are making within their organization while creating a supportive work culture.

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Ep 68: Drowning in Data – Identifying Event Data Points Most Beneficial to Associations

By association40 | April 15, 2023

This week’s guest is Vinnu DeShetty, CEO and Founder of EVA Event Tech Hub. In this episode, Vinnu talks to us about key event data points that associations need to collect. With the gaining popularity of virtual events, associations now have a new layer of data that they’ve never collected before. No, event data is not new. Yes, there seems to be a lot more of it. Gone are the days when event data stays in its registration silos. Associations want to know what to do with data that can provide them insights that can help the entire organization.

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Ep 67: Achieving Growth with a Quality-First Approach

By association40 | April 1, 2023

This week’s guest is Jennifer Pitts, Vice President of Products, Programs, and Certification at the National Association for Healthcare Quality. Jennifer is a strategy-focused leader with an extensive background in growing the business of education and certification, as well as, developing talent. In this episode, Jennifer talks to Sharon Rice, Managing Director of Business Strategy at .orgSource, about how NAHQ exemplifies the benefits of a quality-first approach to business. From managing change and transition in digital markets to supporting your team in adjusting to new or disruptive circumstances, this is a must-listen for all growth-driven leaders of organizations.

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